Bergenbier Romania (part of Molson Coors) faces a familiar challenge: data is scattered across multiple sources, manual Excel processing is slow and error-prone, and the group-level Databricks rollout may not reach Romania in time to meet local business needs. Meanwhile, the team has a clear commercial focus — automating CRM reporting and unlocking real-time analytics is a priority.
The opportunity is clear: Intelactsoft can help right now — automating manual reports using existing SQL Server sources, and building an intelligent layer on top of the current stack — without waiting for global Databricks adoption.
Intelactsoft is an ~80-person Romanian tech firm with two divisions — Software Engineering and Data Management — with proven experience in supply chain analytics (Dr. Max, Edwards Lifesciences), Databricks and Snowflake implementations, and AI-augmented reporting automation.
Bergenbier Romania has a functional data stack — but the gap between what the infrastructure can deliver and what the local team currently gets is significant. The current setup:
| Layer | Platform | Status |
|---|---|---|
| ERP | ECC (to be replaced by 2027) | Core operational system. ERP replacement project is the primary IT focus — resource-intensive. |
| Data Warehouse | SQL Server | In place and functional. Databricks selected as the group's strategic future platform, but local rollout timing is uncertain. |
| BI / Visualisation | Power BI | Deployed for reporting. Process is labour-intensive with limited data control and slow reporting cycles. |
| AI Use Cases | Copilot (legal), image recognition (field) | AI already in use — legal document review and image recognition for field agents. |
Despite a solid infrastructure, the local team faces real operational bottlenecks that slow down reporting and limit strategic insight.
Scattered data sources require manual Excel consolidation — slow, error-prone, and impossible to scale. The Commercial Excellence team relies on this for CRM reporting.
The Molson Coors group has selected Databricks as the strategic data warehouse, but global teams prioritise larger markets (US, UK). Romania may wait — with no local capacity to bridge the gap.
The team has limited access to historical data and weak visualisation capabilities — making trend analysis and strategic planning difficult at the local level.
The Commercial Excellence team currently produces CRM reports manually — consolidating data from multiple sources into Excel before any analysis can happen. This is the highest-priority automation target.
Modern AI tools can connect to multiple SQL Server data sources, ask intelligent questions, and generate sophisticated Power BI dashboards with minimal human intervention — what previously took 30 days can now be done in minutes.
Automated data pipelines from SQL Server to Power BI — eliminating manual Excel consolidation and providing the Commercial Excellence director with always-current commercial KPIs.
Existing data warehouse — CRM, sales, distribution data
Automated pipelines, intelligent transformation, governed refresh
Real-time commercial KPIs — no Excel, no manual steps
Molson Coors has selected Databricks as its strategic data warehouse. The global rollout to Romania is uncertain — but Intelactsoft has active Databricks delivery experience and can help Bergenbier Romania either implement it locally or prepare the data architecture to migrate smoothly when the group rollout arrives.
Functional but slow. Data governance is limited, reporting is labour-intensive, and historical data access is constrained. Not scalable for a growing commercial operation.
Either accelerate local Databricks adoption (we have the expertise), or build an intelligent interim layer on SQL Server that delivers real-time analytics now — and migrates cleanly later.
The most effective path is to define the specific use case with the Commercial Excellence director, scope a time-boxed PoC, and deliver measurable value quickly — using the existing SQL Server infrastructure. This gives Bergenbier Romania immediate results while building the foundation for Databricks adoption.
Raluca facilitates meeting with Commercial Excellence director — define CRM reporting use cases, data sources, and success criteria
Intelactsoft delivers a structured PoC scope — timeline, deliverables, team, and measurable outcomes
Automate target CRM reports using SQL Server + AI-augmented pipelines + Power BI — demonstrating real-time analytics without Excel
Review PoC results, validate ROI, define roadmap — including Databricks migration path when group rollout reaches Romania
Raluca and the Commercial Excellence team own the use case definition, data access, and final validation of results.
Data engineers and AI specialists delivering automated reporting pipelines and Power BI dashboards — with Databricks migration as a potential future step.
Intelactsoft is a technology services company specialising in Data Management, Digitalization, Software Modernization, and Staff Augmentation. We partner with leading organisations to build next-generation digital experiences — combining elite engineering talent with a culture of precision, agility, and ownership.
While top companies digitally transform to make better performance possible, we use cutting-edge technology to push the boundaries of what's possible. In 2026, that means putting AI at the core of everything we build and deliver.
Based in Romania — same time zone, direct communication, no travel overhead. Familiar with the realities of operating within a multinational group structure.
25 Data Engineers covering the complete data management and BI stack — from ingestion and transformation to dashboards, apps, and AI-augmented reporting.
Our engineers are equipped with Cursor AI, GitHub Copilot, and custom AI workflows — delivering faster, leaner, and at higher quality than traditional outsourcing.
Two divisions — Software Engineering and Data Management — with sufficient scale to staff a dedicated team without subcontractors.
We partner with top global corporations and companies that dream big — delivering measurable outcomes through modern data engineering and AI-augmented delivery.
A team of 25 Data Engineers covering the full data management and BI stack:
| Area | Technologies |
|---|---|
| Business Intelligence | Qlik View, Qlik Sense, Qlik Sense Cloud, Power BI, Tableau |
| Cloud Data Warehouse | Snowflake, Databricks |
| Data Integration & ETL | Talend, Denodo, custom ETL pipelines, SAP extraction |
| Data Modelling & Query | SQL, dimensional modelling, data vault |
| Operational Apps | PowerApps, Streamlit (on Snowflake), lightweight web apps |
| Source Connectivity | SAP, OPC UA, Splunk, REST APIs, flat files |
| Cloud & Infrastructure | Azure, AWS, Docker, GitHub |
| AI-Augmented Delivery | Cursor AI, GitHub Copilot, custom AI workflows |
Intelactsoft can engage in different ways depending on what makes most sense at each stage. The PoC is the natural starting point — but beyond that, the collaboration can be structured to fit the local team's workflow, budget cycle, and internal approval processes.
Intelactsoft can be engaged in three ways, which can be combined or adjusted as the partnership evolves.
For defined deliverables with clear scope. The right starting model — fast to engage, low risk, concrete output. Ideal for the production report PoC.
Skilled consultants working alongside the local team on a sustained basis — each equipped with AI co-pilots that multiply individual output.
For architecture decisions and roadmap planning. Useful when preparing internal business cases or defining the data strategy for the next phase of investment.
For our clients: faster delivery, lower cost, same quality bar — validated by our senior engineers.
Reduction in time spent on maintenance & legacy code — Data Engineering
Feature velocity on custom software projects — Software Dev
QA and debugging time with AI-assisted testing — Quality Assurance
Migration speed on Qlik → Snowflake programs — Data Migration
| Dimension | Classic Outsourcing | Intelactsoft AI-Augmented |
|---|---|---|
| What you buy | Developers per day | ✓ Accelerated delivery outcomes |
| Team composition | Many juniors + a few seniors | ✓ Lean, experienced + AI co-pilots |
| Speed | Linear with headcount | ✓ Non-linear — AI multiplies output |
| Cost | Fixed cost per FTE | ✓ Lower cost per feature delivered |
| Data migrations | Manual, slow, error-prone | ✓ AI-accelerated pipeline & model generation |
| Knowledge dependency | Key-person risk | ✓ AI-documented code, transferable knowledge |
Complex, high-stakes architectural choices require human expertise. Our seniors own these.
Discovery, negotiation, and trust are built by people. Our account leads are your partners.
Supply chain, finance, healthcare — complex domain rules are validated by our specialists.
Every AI-generated output is reviewed and validated. We define what AI can and cannot do unsupervised.
Our meeting concluded with a clear path forward. Both parties expressed optimism about the collaboration potential — the immediate priority is to schedule the deeper discussion with the Commercial Excellence team.
Raluca to stay in contact with Intelactsoft to schedule a follow-up meeting with the Commercial Excellence director — targeting after mid-May. This session will define specific CRM reporting use cases and explore automation scope.
Intelactsoft to prepare a preliminary PoC outline for CRM reporting automation — covering the proposed approach, indicative timeline, and expected outcomes — ready to discuss at the follow-up meeting.
Joint session with Raluca, the Commercial Excellence director, and Intelactsoft. Define specific use cases, review data sources, and agree a PoC scope — with clear success criteria.
